About Check-Mate

Hello all, I'm Sofie Hendrix 

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Excited by technology and passionate about sustainable and environmental friendly solutions, I’m a driven all-rounder.

 

After successfully completing my master's degree in science, chemical engineering in 2010 my passion for technology developed in front-end, strategic and business-oriented positions for companies such as Vestergaard Frandsen, Donaldson Europe, Nitto Europe, Avery Dennison Performance Tapes, Tomra Food, TWZ and Blue Foot Membranes. Polymer science, adhesive development, waste water treatment and reuse, water and air filter development have become my area of expertise. 

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Throughout these years I came into contact with different kinds of technology providers and organisations. The one thing they all have in common is the difficulty to find a perfect match between technical product features and the translation to a commercial message within a strategic market approach. Often top designed products don't find a purpose or a place in the market simply because there's no need for them, similar products within their own or competitor portfolio are already established, or the creation of that need is challenging. Whilst technology lying on the shelve hasn't been developed in depth for a specific customer need. Simply because that need was unknown, unsearched for and most of all unspecified. 

Competitor landscape and changes in market trends and regulations are well known, but the implementation of these in a strategic plan for development and sales appears to be difficult. 

And even when the product and the market strategy are aligned, the success rate of a product launch or campaign relies on the resources with regards to marketing, sales systems and tool and most of all the communication and training sessions accompanying a new product launch or strategic change. 

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With the start-up of Check-Mate in February 2022 I want to support technology providers to overcome above described hurdles by offering my expertise in the fields of business - and portfolio management, competitor analysis, business - and application development, strategic sales support, system- and tool set-up and content- and technical training. 

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With as main goal to offer a different point of view on their strategy and help them to choose their next move strategically, efficient and most of all effective.